22: Growing vs. Scaling Your Business [Part 1]

Growing vs. Scaling your business…what’s the difference and why does it matter? Let’s talk about it.

In the last couple of years, I’ve noticed that the difference between growing and scaling is not being articulated properly, even by Business Coaches! This is causing a lot of confusion, especially if you’re trying to figure out what to focus on *now* to grow your business. There is an order to everything, and there is a major difference between when to focus on growth and when to scale.

In today’s episode, I’m sharing: the difference between growing and scaling, when you are the actual business vs. when you hold a leadership role in your business, what to focus on in the growth stage, the importance of building your audience and brand, how the CDM marketing framework works, and the order of operations for growth.

 

Here’s what you’ll learn:

  • When to focus on growth and when to focus on scaling
  • The 3 most important things to focus on when growing your business
  • Why it’s important to establish a brand identity
  • How to make your offer extremely clear to your customer
  • Creating a replicable high-ticket offer that gets your clients results
  • Why mentorship is crucial to your success

Thanks so much for listening to this episode of the Bizfluencer podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!

 

Resources and Links:

 

Get Your Hands On These Amazing Free Resources:

-Get a sneak peek at my ENTIRE Q4 launch plan calendar (DM me “BTS” on Instagram to grab it)

-Join the Black Friday Early Access Waitlist to get first dibs on limited availability opportunities like: private coaching seats, on-demand coaching spots, and exclusive bonus calls (DM me “Black Friday” on Instagram to join the list and be the first to know when spots open on November 1)

-Snag  the replay of the Holiday Business Planning Workshop (DM me “Mistletoe” on Instagram)

 

Other Things You Need to Know:

After a two year hiatus, the Ignite Accelerator– a coaching and mastermind hybrid for new and growing entrepreneurs in the coaching and service provider realm– is back and better than ever. You’ll learn how to structure your own program, charge premium pricing, and market to the right people in a way that is working today so you can work with the clients of your dreams. We currently have extended payment plan options and early bird bonuses that you don’t want to miss. If you’re waiting for a better deal for the Ignite Accelerator on Black Friday, it’s not coming! The price promotion happening right now is the absolute best deal this will ever be. Head to my website or DM me on Instagram and we can see if it’s a perfect fit for you.

There’s also currently a 15-month payment plan option for the Bizfluencer Mastermind– the ultra intimate container for coaches and service providers ready to scale from $10k+ months to infinity and beyond. DM me on Instagram to take advantage of that payment plan, or learn more here.

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