32: How NOT to Market Your Offers on Black Friday

Black Friday marketing can go one of two ways — really great or not really great. As a business coach and social media marketing agency owner, I see it all… every year. Some of the worst marketing that I see comes out on Black Friday! I don’t want to see you or your clients fall into this trap so today we’re going to talk about the dos and don’ts of Black Friday Marketing.

In today’s episode, I’m sharing: some of the worst Black Friday marketing that I’ve seen, what NOT to do with your Black Friday marketing, FOMO and pain point marketing, the difference between pain point marketing and offering a solution to a problem. I'll also share how “icky” scarcity mindset marketing hurts your client retention, when opening and closing a cart makes sense, and my best advice for successful marketing on Black Friday.

Here’s what you’ll learn:

• Creating your marketing around your customer, not you
• Two types of Black Friday marketing that do NOT work
• Why I don’t like pain point marketing
• How to create a sense of excitement in your marketing
• Using positive marketing to encourage client retention
• How to safely and positively create urgency around your offer, encouraging your audience to buy from an excited place not a scarcity place

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