35: How Your Content Needs to Change As you Scale

There are levels to business–which means there has to be levels to your marketing. Your business is going to be constantly evolving as you grow it and with that, your content will need to make a shift as well. Your content needs to support your business goals and act as your sales machine. So how do you level up your content? We’re talking all about it so jump in!

In today’s episode, I’m sharing: how your content feeds your sales machine, the difference between content for growth and content for scaling, and the 3 ways your content needs to change. We’ll also cover using storytelling in your content, to connect and convince your audience, positioning yourself as a thought leader, and shifting your content to reflect your professional opinions. We’ll also touch on how to have elevated conversations that attract your high-ticket clients, and speaking to your clients at the different stages of their journey.

Here’s what you’ll learn:

• How to change your content substantively as you scale your business
• The shift from content that gives information to content that serves your brand and unique selling points
• Using storytelling to connect and convince (2 of the 4 C’s in my C*4 marketing strategy)
• How to position yourself as a thought leader in your industry and reflect that in your content with those deeper conversations
• Why you need to shift the language that you use in order to have attractive conversations to your high ticket clients
• How you can sell multiple offers at once by speaking clearly to your ideal clients and speaking with clarity to the different business phases they are in

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